Fast food restaurant chain Carl’s Jr announced it will add a plant-based burger to its menu in an effort to attract vegans and vegetarians. The Beyond Meat burger will be sold as a version of the Carl’s Jr.   Famous Star burger, as a quarter-pound patty.

The new Beyond Famous Star is available at participating Carl's Jr. starting at only $6.29. Jason Marker, CEO, CKE Restaurants, the parent company of Carl's Jr, called the plant-based burger a "true industry game changer," saying it has appeal among meat eaters who want to "continue to eat the things they love," while incorporating more plant-based options.

The restaurant chain cited retail data that claims more than 90 percent of customers who purchased The Beyond Burger also purchased animal-based protein. The Beyond Beef burger is advertised as being GMO free, gluten and soy, and has lower saturated fat than regular beef, but still delivers “tons of flame-broiled flavor” and 20 grams of protein.

Source;  NAFB News

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