Construction Continues On New Outdoor Apparel Store in Dubuque

Those who frequently shop in Dubuque's Asbury Plaza, or those who have driven parallel to it along the Northwest Arterial, have likely noticed the emergence of a bright orange marquee over the last several weeks. Façade upgrades on the newest store in one of Dubuque's largest strip malls are nearing completion.

From new stores in Kennedy Mall to the announcement that a Noodles & Company will be coming to Dubuque in the near future, it's been a bustling year for the Key City. Those who are active outdoors are going to be primed to hear what store Asbury Plaza is slated to welcome before year's end.

Sierra Trading Post is set to open in Asbury Plaza before the end of the 2023, just in time for the holiday shopping season, per Telegraph Herald. The location of the store is the former Bed Bath & Beyond, which is 20,000-square-feet in size.

In late June, a building permit was filed for nearly $500,000 of work for the new storefront. Sierra Trading Post has approximately 85 locations in 29 states; five locations in Wisconsin and another five in Illinois are set to open in the near future as well. This will be the first Sierra to open in the state of Iowa.

Speaking to Telegraph Herald, Joe Bell, Director of Corporate Communications for Cafaro Co., which owns several storefronts in Asbury Plaza, explained what Sierra Trading Post is all about:

They specialize in outdoor apparel, footwear and gear and it is non-team-specific. It’s for your campers, hikers, anglers, folks who like to do rock climbing, kayakers. - per Telegraph Herald

Beginning as a catalog company in Reno, Nevada back in 1986, Sierra Trading Post open its first retail store in Nevada in 1990. Per their website, they were one of the first catalog companies to make the leap online in 1998, and have sustained success across more than half of the states in the US.

Sierra Trading Post is a property of TJX Companies Inc., meaning it's under the same umbrella as T.J. Maxx, HomeGoods, Marshalls, and HomeSense. There is a T.J. Maxx located in Asbury Plaza, and a HomeGoods will also be opening soon in Dubuque.

A sign posted on the windowfront of the new Sierra Trading Post advertises an ongoing hiring event at the Hilton Garden Inn on Greyhound Road, adjacent to Q Casino. The sign states the hiring event began on October 8th and will run through October 21st. Those interested in working at Sierra can also apply on TJX's website.

Current positions for the Dubuque Sierra location on TJX's website include a retail sales associates, a merchandise coordinator, a store cleaning associate, and more.

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Read more about the upcoming Sierra Trading Post location in Dubuque on Telegraph Herald's website.