Iowa Has a Favorite Booze for 2021 and We Bought a TON of it
As 2021 winds down, one thing can be said with certainty: we drank a LOT of hooch this year. Oh, and we broke some records too. Is that something to be proud of? I would argue it's not, but it makes for an interesting snapshot of our life during the pandemic. To dig into these numbers, I used the ABD annual report. ABD is the Iowa Alcoholic Beverages Division.
And you thought we purchased a lot of alcohol in 2020...
This report covers the fiscal year of 2021, which is July 1 2021 through June 30, 2021, claims Iowans liquor purchases went up by 13.2% over 2020, which was also a popular alcohol year, largely due to COVID. Iowans spent more than $415.8 million on alcohol this physical year, according to the report.
In 2020, beer and wine sales dipped a bit, but they roared back in 2021. Sales for each jumped massively by about 93%. But what we bought more of than any other food was whiskey, with vodka a close second.
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Our fav. booze brands are...
Iowa had another year where our favorites were reinforced. Our top 5 selling booze brands were:
- Black Velvet Canadian Whiskey (#1 since 1999)
- Tito's Handmade Vodka
- Captain Morgan Original Spiced Rum
- Fireball Cinnamon Whiskey
- Hawkeye Vodka
(See Iowa brands below)
The top Iowa brands sold in 2021 (by the gallon) were:
- Blue Ox Vodka
- Cedar Ridge Bourbon
- Gotcha Vodka
- Swell Vodka
- Prairie Fire
So what counties sold the most alcohol? The Iowa ABD's map shows sales by class "E" liquor licenses. That is essentially any non-bar. Think liquor or convenience store.
Sales wise that equals:
- Polk — $94,596,457
- Linn — $35,443,565
- Scott — $30,658,413
- Johnson — $24,223,459
- Black Hawk — $22,597,679
The top 5 for gallons sold are:
- Polk — 1,345,882
- Linn — 558,993
- Scott — 460,460
- Johnson — 354,771
- Black Hawk — 342,844
Remember as always, please drink responsibly!